5 Essential Tips for Designing Neon Sign Boards

You already know that neon signs are the best type of signs that everyone looks at with interest due to their illumination and age appeal. In particular, you might need neon sign boards when they are opening a new stall or store, increasing your or your business’s visibility, or setting the mood for customers to come in. But it is where strategies for creating a perfect neon sign board are somewhat beyond merely selection of bright colors and formation of the suitable slogan. It is something that people see and remember and at the same time fits the company’s image and the practicality of the sign cannot be compromised.

In this blog, we’ll show you five powerful designing tips for neon sign boards that will assist you to get noticed and make a positive impact on your business.

1.Keep It Simple and Direct

When designing a neon sign board, the board ought to be as simple as possible. What makes neon signs more effective is when they are used to direct a message that can be easily decoded. In particular, one can overcrowd the sign with text, create too sophisticated graphics, or place multiple elements around the sign, which will diminish the sign’s effect.

Why Simplicity Matters

This form of sign may cause confusion to the viewer, particularly at a distance, because many things may be written in the sign. For one, you want your message to be clear so that people can read it as they just pass by. Remember that this should be your business name, a famous saying or motto or a significant business message that you have to convey. For instance, if your business deals with selling coffee and cakes, just simply writing 'Fresh Brew’, ‘Coffee & Cakes’ is enough to give a welcoming touch to the image without making it congested. Do not make the design very complex and, most importantly, make it possible to be understood in a poorly lit area.

Tip: Do not crowd your words in the allowed number. Ideally, the fewer words that you use for a sign, the more effective that sign will be.

2.The Right Colors for the Greatest Impact

This versatile writer found many examples of neon signs, and since neon lighting sources emit light in multiple directions, it is important what colors are chosen in order to draw attention and maintain readability. Bright colours like electric blue, bright red, or neon pink are preferred for their high visibility. But it’s not just that there should be bright colors; it’s that the colors that are used should be bright and should adequately contrast with each other to help the message actually ‘pop’.

Color selection for neon signs:

• High contrast is key. High-contrasting colors used in signage guarantee that your sign can be viewed from away. For instance, white writing on dark blue or bright yellow writing on black leaves a very powerful image.

• Brand Consistency: Your Neon sign should reflect your brand colors to ensure reinforcement of your company’s image. If your brand is green and black, then it is advisable to use a neon green sign so that the sign can conform to the rest of the brand's colors.

• Consider the Environment: When choosing your colors, also consider where your sign is to be placed and how this color is going to look under varied forms of lighting. This one means that if a sign appears beautiful in the day, it will be less visible at night without the right form of lighting.

Tip: Choose two to three primary colours and ensure they are friendly colours. The recommended use of color is when too many are utilized; they interfere with the efficiency of the design.

3.Prioritizing Readability and Legibility 

Among the criteria that are vital while designing neon signs, one of them is the ability from a distance to read it, especially during the night. Aegis states that people see neon signs briefly when moving on foot or in vehicles; thus, the text should be easily recognizable and the configuration must be apparent.

Tips for Ensuring Legibility:

• Font Choice: Select loud and clean fonts that will not be problematic to read. Do not use fonts that have very artistic designs on them because they might tend to dilute the corporateness of the sign when read from a distance. Have the sans-serif fonts been found equally or more readable than the script fonts, which would be visually appealing though they would hinder the readability of the text?

• Font Size: Make sure that your font size is large enough so that everybody can see it from the back. If your sign is going to hang above a store, think about how far people will be from the sign when they first see it. The increased font size is a better and more effective draw for public attention.

• Spacing: Proper spacing between letters, words, and most elements used is highly desirable. This leaves your sign looking clustered and filled, hence making it hard to read.

Tip: To check the level of ease in reading the messages on the sign, the sign should be placed at varying distances before arriving at the final format.

4.Plan for Proper Placement and Size

Where your neon sign is placed and how big or small it is are just some other aspects of consideration, such as the design. A great sign can also become invisible if installed in the wrong position or if the sign is too small for the location. You have to evaluate where your sign will be placed so that you can choose the right size of the sign that will be conspicuous.

Placement Tips:

• Storefront Placement: For standalone stores, position the sign in such that it will be visible to people on the ground and vehicles passing by. It should be raised to a level in which it is noticeable with the help of sight but not leveled high enough as to hide the windows or doors or some other essential parts of the building.

• Consider the surroundings: The colour can be adjusted by looking at the background of your sign and seeing that it contrasts with surrounding items. Let me categorically emphasize that a neon sign should not follow the same design concept as the whole or a part of a building or a shop window where it is installed. For instance, if your company is placed in an area with a high level of signage competition, make sure your sign is as big or bigger as your competitors.

• Visibility at Night: Neon signs are best used since they possess a glowing feature, and thus the product placement should be done where it can be seen at night. Ensure that there are appropriate lighting conditions around the sign to charge it up and make it familiar to viewers at all times.

Tip: Be aware of the sign ordinances in your area, as some city or state may prohibit a certain size of neon signs or have a regulation on where to put the sign.

5.Guarantee the Structural Stability and ability to maintain

Neon signs are built to last but are also structures and require certain treatment so that they remain bright and effective. Therefore, when designing neon signs, you should think of the materials to be used in construction and its layout that will make the system more durable and easy to maintain.

Durability and Maintenance Considerations:

• Quality Materials: Construct neon sign boards with proper manufacturers that have been known to supply good quality materials and excellent workmanship. While some Neon sign board are of very high quality, the others may not be as bright, or they may become lighter and wear out in a relatively short span of time.

• Weather Resistance: If, however, your neon sign is installed outdoors, it would be in your best interest to install a sign that is made specifically for use in various weather conditions. Make sure that your sign is protected against moisture and from ultraviolet sun rays to avoid deterioration.

• Cleaning and Repairs: What’s more, if neon signs are used in areas such as restaurants, they must be cleaned frequently. Avoid using abrasive material and strong detergents to clean when implementing the process. Furthermore, make sure that your sign can be easily fixed when it develops a mechanical problem.

Tip: Your sign maker should advise you on warranty or maintenance depending on the type of Neon sign you are purchasing.

Conclusion

Creating that perfect neon sign board design that will suit your business establishment is a very fun move that any businessperson would want to make, but there are so many things that a business person needs to consider. Thus, utilizing the principles of simplicity, color contrast, readability, location, and the usage of materials, one can design a neon sign that not only attracts a client’s attention but also supports the company’s vision. Whether you run a retail store, restaurant, or offer some services, a good neon sign will help increase your company’s visibility and attract the attention of potential clientele.